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The Advantages of Lighted Signage

Do you know how many people pass by your business every day? Many, if not all of these individuals are rushing to get to their destination. But there is a high chance that those individuals are taking notice of their surroundings including your business, every day!

Increasing your local public exposure is essential to the success of your business. Outdoor lighted signage is one very important platform to keep in mind in order to entice consumers. Outdoor lighted signs work on your behalf, 24/7, informing your target audience about what you offer but also helping you stay top of mind. The following are some advantages that an outdoor lighted signage might bring your way:

  • Very affordable compared to advertising through television, newspapers or radio
  • Eye-catching as it grabs the attention of your audience making your business more noticeable
  • Flexibility in design, look and feel so it tells your story around the clock
  • Helps you stand out from the competition

As you spend a great deal of time, effort and money to promote your business, your outdoor signage is one medium that can bring high visibility to your business. Such signage allows you to reach your audience regardless of the time of the day.

Are you intrigued to learn more about the different solutions in lighted business signage? Give us a call today at 714-204-0180. Our team of experts will be happy to answer any questions you may have.

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5 Marketing Tools That You Should Not Ignore

1- Vehicle Wrapping – An excellent medium to promote your business wherever you go, beyond just your physical office space. With car and truck wraps, you simply turn your vehicle or entire fleet into mobile billboards with eye catching and colorful graphics.

2- Trade Shows – One of the most effective ways to engage in face-to-face conversation with prospects, clients, vendors and other resource partners, giving you a great opportunity to promote your business to thousands of new potential customers.

3- Indoor and Outdoor Signage – Going beyond promoting your business, your signage (interior or exterior) supports your brand expansion. Your business signage informs consumers (and customers) about your business, service, products, events, announcements and more. But you need also to realize that your signage goes beyond that, leaving an impression on your audience and influencing their purchase decision by establishing strong brand positioning in the mind of your costomers.

4- Digital Signage – Based on a remote-controlled distribution and playback of digital content on digital billboards and screens, at one or multiple locations, digital signage supports your branding and messaging while helping you create awareness and position your company strongly in the marketplace.

5- Custom Murals and Wallpapers – Your walls provide a great space to be creative and give life to your environment.  While some of us lean more towards simply painting the walls with plain colors, others take an extra step and add some designs and more color to make their homes and offices more appealing and welcoming through the installation of wall murals and wall papers. Your walls could be noticed by everyone. Consider giving them a unique touch and a more personal look.

Are you ready to consider one or more of the above marketing tools? Give us a call at 714-204-0180 or click here to email us.

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Extend Your Reach with Custom Vehicle Wraps

You have your business on your mind 24/7; you eat it, you breathe it, you sleep it. You want everyone to know about what you do and the amazing products/services you offer. You want to highlight your unique selling proposition and showcase the value you add to your customers. You are passionate about your business and you want the whole world to know about it. But sometimes, regardless of how much and how often you say it, people simply do not listen!

So what can you do to stay top of mind without losing your breath? You may want to consider custom vehicle wrapping, including graphics and letters, as a way to market your business consistently and continuously.

As we addressed in previous posts, vehicle wraps are very cost effective and they help you garner tons of advertising impressions for your business as long as they are being used properly.

It is understandable that you want to let your prospects know about all the different services and products that you offer but you want to make sure to avoid the pitfall of listing out every one of your offerings on your vehicle. Remember, too much text could overload and confuse your viewer and discourage them from focusing on your message.

So when considering custom vehicle wraps, try to focus on designs and letters that your viewer can take notice of and understand quickly. Your logo should be displayed prominently along with your basic contact information including your website and phone number. A brief tagline might be a good fit as well. Your goal is not to educate your customer about everything you do but rather to get their attention and get them intrigued to look further into what you offer, give you a call or even check out your website. Let your vehicle do the work for you and always remember that LESS IS MORE!