Tag: Printing Company

The number one rule of a successful communication model emphasizes the importance of the three components that support your messaging: sender, message and audience. Your brand is one of many ways to communicate with your target audience. It includes your promise, perception, expectations and persona; all of which are intangible elements.

Keep in mind that your brand encompasses many tangible components including logo, messaging, packaging, wall mural, indoor and outdoor business signage, vehicle and truck custom wrapping, and more. All of these are elements that have to work together in order to consistently communicate your promise, define your perception and deliver on expectations.

Your brand should be clear, reliable and memorable. It should support your messages and marketing programs that generate different feelings related to your products or services. It is essential to understand what you are trying to portray to your audience: are you offering a solution to a problem or need? Are you promising personal independence to your users? Are you provoking a sense of urgency?

Different consumers have different needs. In order to be clear on your branding and the image you are trying to portray in the marketplace, it is always important to go back to the basics: conduct market research, evaluate the competition, identify your target audience and clarify your goal in order to be able to create the desired perception for your brand.

Are you ready to evaluate your branding elements and revisit your existing indoor and outdoor business signage, wall murals and vehicle wrapping? Give us a call at (714) 204-0180. We are here to help.

As discussed in previous blogs, your business signage should support and solidify your brand extension as it informs your target market about your services and/or products. First impressions matter and it is essential to leave a long-lasting positive impression on your audience through effective signage. The following are five tips to ensure the effectiveness of your indoor and outdoor business signage:

• Visibility and legibility – Your audience must be able to see and read your signage quickly and easily. Your font, color, shapes and size play a major role here.
• Avoid selling – The goal of your business signage should be to stay top of mind, NOT sell. You want to avoid overloading your signage with too much information which will make it impossible to read from a distance.
• Focus on grabbing attention – Your design, colors, look and feel should command attention. And remember, your sign is not simply to identify your business, it tells your story and communicates what you sell.
• Make sure it stands out – We all know how cluttered the marketplace is. We all get bombarded by thousands of messages a day. Your target audience should be able to differentiate your sign from its surroundings. Colors, shapes, and graphics should be put together to help your signage stand out.
• Easy to remember – One of your major goals for your sign should be to make it memorable. Remember, your positioning depends on how easy it is to remember your signage.

Are you ready to reconsider your indoor and outdoor business signage? Give us a call at (714) 204-0180. We are here to help.

One of the main advantages of vehicle wrapping is that it propels your marketing efforts and helps you take your branding to the streets. Considered to be the most effective advertising medium, automobile wrapping supports your reach to a wider audience while grabbing attention and positioning your brand in the minds of many. From cars to trucks, mini-vans to shuttles, and more, vehicle wrapping will accomplish not only high impact but also high quality marketing without high cost for your business.

Here are some applications for vehicle wrapping:

• Bus wrap
• Van and min-van wrap
• Truck wrap
• Trailer wrap
• Car wrap
• SUV wrap

As for advantages, vehicle wraps allow you to:

• Turn your fleet into a mobile marketing tool
• Grow your exposure among the local target audience
• Enjoy low cost per impression with steady return on your investment

You have many options to choose from:

• Partial vehicle wraps
• Rear window vehicle wraps
• Full vehicle wraps
• Custom color wraps and graphics

Are you still hesitant or do you have additional questions? Feel free to reach out to our professionally trained graphic specialists who will help you create a custom look for your vehicle, commercial truck or SUV. Our goal is to help you grow by making your business the center of attention. Give us a call at (714) 204-0180 to help you learn more and make the best choice for your business.

A new year presents an opportunity for a fresh start and a chance to revisit your previous marketing initiatives and evaluate what has worked the best for you. This is a great time to think about how you can promote your business to hundreds of new potential customers. It is important to remember that face-to-face interactions still have a powerful impact on your presence in a marketplace. One of the most effective opportunities for face-to-face interaction is attending a trade show, either as an exhibitor or simply an attendee.

Before doing so, make sure that you:

• Define your goal and what you are trying to accomplish
• Identify a list of trade shows presented by your industry
• Put together a list of other trade shows where you can meet potential vendors, partners and customers
• Be clear on your budget and what you can and cannot afford

Once at the trade show, you may want to consider some of the following tips:

• Be prepared to capture the names and contact information of the people you encounter
• Network your company to other exhibitors
• Be ready with marketing collateral that showcases your business
• Involve your staff
• Make sure that you have a follow up strategy to connect with all your leads

Are you planning to attend a trade show soon? Do you need assistance putting a trade show booth together? If so, give us a call at (714) 204-0180 to help you learn more and make the best choice for your business.

Did you know that dimensional letter business signage is one of the most used forms of marketing in business? Dimensional letter signs are effective for both indoor and outdoor signage. They instantaneously enhance the look and appeal of your business. Dimensional letters business signage is available in acrylic, aluminum, metal, plastic, wood or high density foam.

While metal has proven to be the most durable by far due to its stability and endurance, if you are looking for a classic feel, then dimensional wood lettering is the option for you.

That being said, it is important to acknowledge that plastic dimensional letters offer an excellent choice for business owners who are looking into implementing effective custom dimensional letter signage while keeping their budget in check.

As for foam letters, they are very cost effective, lightweight, and easier to mount but keep in mind that they are only meant for interior use.

Acrylic dimensional letters are usually pricier than foam letters but can be designed with painted edges to provide a more noticeable depth.

Dimensional letters could be used in a lobby, on a building and at a trade show booth.  They are cut, shaped or molded to be three-dimensional which makes them more noticeable than flat painted lettering.

Does dimensional lettering seem interesting to you? If so, give us a call at (714) 204-0180 to help you learn more and make the best choice for your business.

With the fresh start of a new year, we are committing to you, our loyal customers, once again to always be dedicated to professionally promote your business and expand your brand. We commit to you only the best of the best in terms of service, material and delivery as we custom design your business signage, wall murals, vehicle wraps and trade show booths with an eye toward best of class service.

We would like to wish you an amazing year ahead. May 2015 bring you and your loved ones all the sunshine of happiness and success. May happy times and warm memories brighten your new year. We wish you the best to reach your fondest goals.

Cheers to a New Year and another chance for us to work together.

The Focal Point Signs Team

We all know the importance of signage for business. Going beyond promoting your business, your signage (interior or exterior) supports your brand expansion. Your business signage informs consumers (and customers) about your business, service, products, events, announcements and more. But you need to realize that your signage goes beyond leaving an impression on your audience and influencing their purchase decisions; it also establishes strong brand positioning in the mind of your customers.

Although we always encourage others not to judge a book by its cover, we also know how important first impressions are and how crucial it is to make a good one. Think about it: for many of your target audience, your signage is really what influences their first impression as they get introduced to your brand. Regardless of whether you own a business, manage a property/office building, put together events, or have special announcements, your signage will tell your story for you.

In our previous blog titled The Art of Business Signage, we talked about how signs get the job done for you as they advertise your business around the clock. Read more.

In another blog titled Have You Ever Considered Refurbishing your Signs?, we discussed the advantages of giving your current signage a face-lift. Click HERE to learn more.  We also talked about how to make your indoor signage effective using high impact graphics along with visual appeal that will reflect your brand and get the attention of your clients and prospects.

If you have not done so already, this is the time to consider new signage or investing in a face-lift of your current signage.

Almost every aspect of your marketing should depend on a well-thought out visual approach based on a design plan and strategy. The place to start is your own target audience and demographics in order to make sure that your visual design would appeal to your audience’s interest. You then need to decide on the different media available to establish a strong marketing presence.

Keep in mind that consistency amongst all of your marketing initiatives is a must. Your logo, colors and graphics should help your company be seen AND remembered as it helps you stay in the public eye and stand out from your competition. The following includes a list of visual marketing options to showcase your brand:

• Billboards and banners
• Posters
• Wall murals
• Wall papers
• Exterior business signage
• Interior business signs
• Monument signs
• Trade show booths
• Vehicle, car and truck wraps
• Custom lobby signs
• Architectural signage
• Commercial signs

Such visual marketing solutions will help you communicate your message and raise awareness about your company via a visually appealing manner. From drawing customers in from the street to helping clients take notice of your business, visual marketing achieves the goal of bringing your business branding, including look and image, together to help you stay top of mind as you improve traffic to your physical location.

Regardless of the size of your business, it is crucial to commit to a marketing budget that will help you support your profitability and growth. That being said, it is essential to identify a balance and be able to allocate a budget that is enough to meet your business needs without overspending.

While some might follow the approach of allocating a percentage of their revenue towards marketing, it is important to keep in mind the following factors:

• Your industry
• Your target market or markets
• The size of your business
• Your growth
• Your short and long-term plans

You further need to be specific in terms of the marketing initiatives and outlets you are planning to use and the expected return on such investment. Here are some options to consider:

• Revamp your lobby with a new Wall Mural
• Participate in a trade show and invest in booths design
• Expand your geographic reach and upgrade your vehicle wraps
• Renovate your indoor and outdoor business signage

Knowing what your plan is and identifying how much you need to spend will help you stay on track in terms of how you spend your marketing budget. Such information should be crucial to help you achieve your marketing goals within a specific timeframe.

That being said, keep in mind that it is essential for you to go back and revisit your plan and progress in order to adjust your spending and approach as you go to make sure that you are on track to establish the ROI you desire for your business.

As we approach the end of the year, every business takes the time to look back at what was accomplished. Doing so provides you with a better understanding of how your strategies worked in terms of retaining existing clients and attracting new customers. While customer retention should be a key focus, this is a great opportunity to get a jump start on your competition as you start putting together a plan for the upcoming New Year.

We all know how cluttered the marketplace is, but it is crucial to understand that the more you tailor your campaign towards a specific audience, the better your outcome will be. And in this day and age, the goal should be geared towards building an engaged audience so that you stay top of mind no matter what. Social media has changed the landscape of marketing in addition to setting the expectations of customers really high in terms of quality of service and products.

Although such a change has increased the burden on the shoulders of businesses, it is important to understand that social media is only one element of your marketing mix.  Your colors, font, logo, printed collateral material, indoor and outdoor business signage, lobby signs, wall murals, booths design at trade shows, and vehicle wraps… all play a major role in how effective your marketing efforts are or could be.

Social media has empowered consumers to voice their opinion and to share feedback with sellers. As a business, such a dynamic should really work to your advantage as you listen, monitor and pay attention to what is being said in the marketplace about your industry, competition and company so that you revisit and adjust your approach and offerings to increase your chances of success.