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Trade Show Booth Design – The Lighting Effect

Tradeshow_3The setting, design and effect of your booth constitute the first impression that you will leave on the attendees of a trade show.  All of these elements can be turned into more effective resources if your lighting in your booth is set in a way to catch attention and entice people to learn more about what you do.

–          Dim lights are mainly useful in settings with a tone of romance such as a bar or restaurant.

–          Bright lights work best in a retail environment in order to keep shoppers alert and engage them in a fun experience.

The lighting of your booth creates the experience for your audience and adds a factor of engagement. As you design your booth and trade show setting, keep in mind the role of light so that you tailor a satisfying and appealing experience for your visitors as you introduce your company and services. With the right choice of light, you can bring focus to specific products/services or simply highlight your booth details.

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