As we approach the holiday season, businesses struggle to get ahead while they attend to current clients’ needs, plan for the holiday season, and put together a strategy for the upcoming New Year. This is a good time to evaluate your branding elements and decide if a facelift is needed with the beginning of a fresh new year.
That being said, be careful and very cautious about re-branding and changing your logo, especially if you have accomplished a strong positioning of your identity in the marketplace and among a powerful customer base.
Regardless of how large or small your business is, your reach and positioning can be at a global level. The Internet and social networks have shrunk our world and made our accessibility easier than ever. Changing your logo with the goal of a fresh start requires a lot of planning and consideration in addition to a smooth seamless transition in order to avoid losing your place in a cluttered environment.
On the other hand, do not forget that this is the perfect time of the year to show appreciation to your staff, partners, vendors and clients. From planning a holiday party to sending out holiday cards and gifts, this is also your chance to put together a personalized touch through a custom design that will allow you to showcase your brand and stay top of mind.