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11 Eco-friendly Solutions to Consider

If you are a green company and deeply committed to more environmentally friendly printing and signage solutions, you may want to consider the following tips for eco-friendly printing:

  • E-Communication – replace paper communication with emails.
  • Double-sided – if for some reason you need to print handouts, and cannot use an electronic file, consider printing/photocopying double-sided documents which will save, not only the trees, but also money, space, and cost.
  • Overprint – sometimes it is best if you take time to know more about how many copies you need, instead of overprinting and causing waste.
  • Proofing – make sure the content and graphics of your to-be-print piece is proofed for any possible errors to ensure correct information before printing pages and pages of non-useful output.
  • Energy Star – do you use Energy Star equipment? If not, this is where you want to start.
  • Switch off – it might take some getting used to, but something as simple as switching off your equipment can bring you closer to running an eco-friendly operation.
  • Sleep mode – almost every technology has some kind of a sleep mode which will allow you to set your equipment to the lowest available setting that matches your needs.
  • Maintenance – proper equipment maintenance keeps your machines at a high performance level with efficient delivery.
  • Recycling – do you recycle internally? If not, you may want to consider doing so by placing recycling bins around your office to dispose of paper and recyclable products.
  • Electronic waste – make sure you have a process to get rid of your electronic waste.  It might take years and years for such equipment to break down in landfill. Reach out to your local waste management company and talk about options.
  • TakeBack Programs – ask your suppliers if they offer a takeback program that will allow you to keep upgrading on your equipment on an as needed basis without the requirement to fill the landfills with unnecessary waste.
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Why signage is so important to Orange County Businesses. Focal Point Signs in Costa Mesa specializes in business signs!

Burger King attributes as much as 40% of their sales to signage
Burger King attributes as much as 40% of their sales to signage

Focal Point Signs & Imaging in Costa Mesa celebrates with friends and family with a Grand Opening photo taken under their exterior business sign surrounding a car wrap they did in Matte Black
Focal Point Signs & Imaging in Costa Mesa celebrates with friends and family with a Grand Opening photo taken under their exterior business sign surrounding a car wrap they did in Matte Black

Signs can be informative, they can be direct, they can be humorous and they can be fun.  Signage in any fashion is meant to capture your attention, make you think about the message being portrayed and ultimately make a snap decision upon viewing it.  In a culture where first impressions are everything, it is more and more important for businesses that their signage is portraying the correct message in a creative way that will create a favorable emotion for the viewer.

For any company, signage is necessary for success, and most companies today can attribute a great deal of sales to their business signage.  In fact, the fast food industry can attribute as much as 40% of impulse buys to their on-site signage according to a study done by Burger King.   Business signage, when compared to other forms of advertising, also offers the lowest cost-per-impression.  Signtronix, a large sign manufacturing company based in California, determined via a large study  that on-site business signage costs as little as a few pennies per 1,000 adult exposures, which ultimately leads to a long-term awareness of a business as well as stimulates a repeat or brand-loyal customer.

If you need a sign, think of Focal Point where “your business is the center of attention”. Conveniently located near John Wayne Airport in Orange County, CA. 714-204-0180.