As you work on branding or re-branding your company, there are steps to follow in order to ensure the brand image you create follows the right visual representation.
- Keep your objective in mind while focusing on building a design that can strengthen your image and identity while generating a reaction on the side of your target market that will result in a strong positioning amongst your competition.
- Identify your target audience, unique selling proposition, market reach, key differentiators, long-term and short-term goals.
- Establish how you would like the logo to represent your values.
- Decide on the design: logo, icon or a combination of both.
- Would you prefer the full name of the company? or abbreviation of the company’s name?
- The tag line is an element to consider if your goal is to create deep understanding of your organization especially if your company’s name does not project what your business is about.
Your logo goes beyond the artwork and letters to share a story about who you are, what you offer and what makes you different; thus the importance of it and the necessity to allocate enough time, planning, and research in order to go through the process and be able to complete successful outcomes for your brand to leave lasting positive impressions in the marketplace.
We have touched in previous blog posts on why it is necessary for your business to establish good presence through prominent and effective signage that grabs the attention of your target market. The following includes some additional information from credible sources that support our previous blog posts and discussions:
- “Function – Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.”
- Types – Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.
- Significance – Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.” Click HERE to read more