Do you own a brick and mortar store or a commercial building? Do you manage a community association or a property? Having a physical presence in a busy marketplace comes along with the challenge of attracting customers but most importantly being able to get noticed among the chaos. Having noticeable exterior signage plays a major role in making your presence noticeable by your target audience.
The place to start would be to decide on the kind of the sign you should get. You should ask yourself whether or not it is crucial for your sign to be lit up at night, for example. Even if you are not open for business at night, a lit sign is your opportunity to promote your business and establish your brand in the mind of your consumers. That being said, it is essential to keep in mind that an electrical sign is more expensive than a non-lit dimensional letter sign.
Another option you may want to consider is having the letters of your exterior sign fabricated out of aluminum with acrylic facing then installed on a “raceway”. These are called channel letters where each letter has internal LED lights to illuminate them. LED lighting is the best choice because LED uses less electricity than traditional bulb lit signs and LED lights last a very, very long time. This means you don’t have to worry about maintaining your sign as regularly.