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Design, Color & Font for your Signage, Wall Murals & Vehicle Wraps – Part II

Font plays a major role in the effectiveness of your business signage, wall mural and vehicle wrapping. With the thousands of available fonts, try to keep the following in mind as you are making decisions:

  • Serif fonts, such as Times New Roman, are usually perfect for brochures, newsletters and business plans.
  • Sans Serif fonts are easy to read with large size text.
  • Script and Cursive fonts are perceived to be stylish and used for invitations and place cards.
  • Text fonts are the most difficult to read.
  • Novelty fonts can work either way depending on how you use them.

Another element to think about is the use of capital or lowercase letters. The use of all capitals might project yelling. A combination of capital and lowercase letters should be the easiest to read.

The most important place to start is by being clear on what you, as a business owner, are trying to accomplish through the design piece that you need:

  • Are you selling a building?
  • Are you announcing availability at a new property?
  • Are you revamping your office decor?
  • Are you running a promotion?

Call Focal Point Signs & Imaging today for business signage, indoor and outdoor building signs and car wraps, (714) 204-0180.

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Design, Color & Font for your Signage, Wall Murals & Vehicle Wraps – Part I

Logos, signs, wall murals, vehicle wraps, and the list keeps going… all are pieces that require a successful and diligent design process in order to stand out while reflecting your brand and message. Many think that once the idea is put together, the design piece is almost completed. Not necessarily so!

Design is a process that offers solutions to specific problems. You want to strive for the best solution and focus your efforts on hiring a company that can meet your needs, and solve your problem, while creating designs that will leave a lasting impression on your target market.

Every design element involves shapes and shadows but most importantly it also includes color. The human eye can see a combination of seven million colors. While some colors have a soothing and lasting effect on the viewer, others can irritate the human vision. Using color in an appropriate manner can maximize the effectiveness of your design. Take the color into consideration as you plan the design of a new wall mural, wall paper or signage for your property, home, building or business.

Stay tuned for Design, Color and Font for your Signage, Wall Murals and Vehicle Wraps – Part II where we discuss Font and Purpose.

Call Focal Point Signs & Imaging today for business signage, indoor and outdoor building signs and car wraps, (714) 204-0180.

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The Advantage of Vehicle Wrapping

As discussed in previous blogs, Vehicle wrapping has proven to be a very effective and popular method to advertise your business and spread the word about an upcoming event or keep your brand top of mind within your target marketplace.  Using such mobile advertising method, your company get to deliver any information to your target audience via a very unique and memorable way. With a low cost, compared to other advertising methods, vehicle wrapping helps your business achieve high impact results.

Mobile advertising comes with the advantage of standing out and not getting lost in the clutter. Your wrapped vehicle or truck will not blend in with the background, as other advertising elements might do sometimes. Vehicle wrapping offers a very dynamic and captivating method to help you stand out and demand the attention of your audience. This method provides you with the advantage of going to where your Orange County consumers are: the shopping mall, a local restaurant or the highway.

We are a very visual society. Consumers are driven by effective advertising and marketing messages. Vehicle wrapping not only helps you stand out but also delivers results for all levels of business through an exceptional and noticeable form of advertising.

Are you ready to give vehicle wrapping a try? click HERE or call us at 714-204-0180 to learn more about how we can help.

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Four Effective Business Signage

At Focal Point Custom Signs, we collaborate with our clients to design and fabricate business signs and marketing products that are innovative and creative, for effective promotion of your business brand and to stand out from your competition. We make best-in-class business signs, wall murals, custom wall paper, business banners and poster using American-made 3M vinyl and other top-quality materials. Located in Costa Mesa and serving Orange County, CA.

  • Custom Lobby Signs – As a local business, your custom lobby sign will be designed, fabricated and installed within a few days. While the cost of signage might vary depending on the complexity of the design and materials, your options with custom lobby signs could be endless. Our team will help come up with a solution that fits your budget and help you leave a long-lasting impression on your visitors.
  • Exterior Business Signs – Playing the role of a silent salesperson for your business, your exterior business signage helps you leverage your location and drive business to your doors. Options for exterior signage range from electrical signs to custom letters fabricated out of aluminum with acrylic facing.
  • Interior Business Signs – Featuring your mission, promoting a special upcoming event, or announcing a new product launch, your interior signage keeps your employees and clients up-to-date with the latest happenings within your company.
  • ADA Signage Requirements – As a business owner, you do understand the importance of complying with different regulations. One of the very important requirements has to do with signage. The Americans with Disabilities Act or ADA signage is a requirement for all businesses. Some of the mandatory ADA signage are: indoor/outdoor signs for all restrooms, ADA exists and emergency exists, handicap parking signs, and elevator signs. Click here to see a more developed list for ADA signs.

Your business signage should support and solidify your brand extension as it informs your target market about your services and/or products. First impressions matter and it is essential to leave a long-lasting positive impression on your audience through effective signage. Click here to read the five tips to ensure the effectiveness of your indoor and outdoor business signage.

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Best Wishes for a Successful 2016

With the beginning of a new year, new hopes and new opportunities are on the horizon. We, at Focal Point Custom Signs and Imaging, are committing to you, our loyal customers and Orange County Community, to always be dedicated to professionally promote your business and expand your brand. We commit to you only the best of the best in terms of service, material, design and delivery. We custom design your signage, wall murals, vehicle wraps and trade show booths with an eye toward best of class service.

We would like to wish you an amazing year ahead. A new year is like a blank book, and the pen is in your hands. It is your chance to write a beautiful story for yourself. May 2016 bring you and your loved ones all the happiness, prosperity and success. May happy times and warm memories brighten your new year. We wish you the best to reach your fondest goals.

Cheers to a New Year and another chance for us to work together.

The Focal Point Custom Signs and Imaging Team

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An End of Year Message

As the year winds down, we want to take the opportunity to thank our customers, Orange County community and employees for believing in us, supporting us and giving us the opportunity to serve you. Having such exceptional support is what makes us successful.

At Focal Point Custom Signs and Imaging, we believe in crafting with only “the best of the best” materials and use the latest Latex Printing Technology capable of producing high resolution quality images –  up to 1200 dpi, with dense, saturated colors that stand up to close inspection.

We custom design and fabricate every kind of sign imaginable with an eye toward best in class service.

If you need something really unique and really special we will find a way to make it for you, and if for some unknown reason we can’t?  We will find someone who can!

We are also dedicated to protecting the environment by using inks that aren’t made with harmful chemicals and offer alternative media like fully recyclable Poster Paper and recyclable Vinyl (a much more eco-friendly alternative to PVC).  Click HERE to learn more.

Again, thanks so much for choosing Focal Point Custom Signs and Imaging. We look forward to serving you for many years to come.

We are looking forward to working with you again and assist in custom-designing your custom design your signage, wall murals, vehicle wraps and trade show booths.

The Focal Point Custom Signs and Imaging Team

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12 Visual Marketing Solutions for Your Business

If you haven’t already, now is the time to revisit your marketing material and assess what should stay, what should be removed from your store, and what needs a quick revamp to be up-to-date. Many aspects of your marketing collateral should depend on a well-thought out visual approach that follows a design plan and a clear strategy strategy. Always keep in mind your target audience and demographics in order to make sure that your visual design is appealing and noticeable.

That being said, consistency across all of your marketing initiatives is a must. Your logo, colors and graphics should help your company be seen AND remembered as it helps you stay in the public eye and stand out from your competition. The following includes a list of visual marketing options to showcase your brand:

  1. Billboards and banners
  2. Posters
  3. Wall murals
  4. Wall papers
  5. Exterior business signage
  6. Interior business signs
  7. Monument signs
  8. Trade show booths
  9. Vehicle, car and truck wraps
  10. Custom lobby signs
  11. Architectural signage
  12. Commercial signs

Such visual marketing solutions will help you communicate your message and raise awareness about your company via a visually appealing manner. Our professionally trained graphics department will create a custom look for your vehicle, commercial truck, Indoor or Outdoor Signage. We’re especially excited to work with architects and interior designers using our top of the line Latex printer to create sophisticated photographic quality custom wall paper and frosted glass-like images for offices and meeting rooms.  If you need a Logo Design we can help as well.  We’re here to take the worry out of your design needs!

Call Focal Point Signs & Imaging today for business signage, indoor and outdoor building signs and car wraps, (714) 204-0180.

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Are You Ready for the Holidays? Business Signage, Wall Murals, Vehicle Wrapping, & More…

The holidays present a great opportunity to not only celebrate but also present your appreciation to your customers and prospects. Setting up your office, store or property with the right holiday elements help you connect with your client and employees, while staying top of mind.

The following should be part of your holiday marketing efforts:

  • Full and partial vehicle wrapping – If you use your car or fleet of trucks of your business in Orange County, the holidays offer a great opportunity for you to leverage vehicle wrapping to extend warm wishes to your community, clients and prospects. Creating and installing a unique, eye-catching and appealing vehicle wrap is only one of many parts when it comes to a successful marketing initiative. A well-done car wrap could help you harness tens of thousands of views per day.
  • Interior and exterior signs – The place to start would be to decide on the kind of the sign you should get. You should ask yourself whether or not it is crucial for your sign to be lit up at night, for example. Even if you are not open for business at night, a lit sign is your opportunity to wish your audience a happy holiday season while promoting your business.
  • Wall murals and wall paper – An instant eye catcher that promotes your business in a unique way, wall murals and wall papers aren’t just for sprucing up the look of a room in your home – they are an effective advertising tool for your business as well.

Every holiday event presents a great opportunity for businesses to leverage in order to stand out and stay top of mind within their target audience.

Interested in learning more about vehicle wrapping, exterior and interior business signs, custom lobby signs, wall murals, wall papers, and window decal and lettering? We are here to help. Give us a call at 714-204-0180 or click here to email us.

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How to Choose the Right Materials for Your Lobby Sign?

The profitability and growth of your business could be impacted with the kind of lobby sign and the materials you choose. First impressions matter! Thus, it is important for your company to select the material for your lobby sign that fits with your brand and will help you establish a lasting impression on your visitors.

Vinyl, brass, high end wood, grained aluminum, glass and acrylics are only a few of many options for material that could be used for lobby signs. Orange County business owners and property managers need to first take into consideration and plan ahead for the type of impression and environment they are hoping to establish on their visitors. The kind of materials you choose will have a great influence on the atmosphere of your office space. Aluminum and brass, for example, project longevity and timelessness. That being said, acrylics and brass present a good option for artistic environments.

It is also essential to recognize the importance of combining materials for unlimited opportunities of creativity and pleasing looks.

At Focal Point Custom Signs, part of the consultative approach we make in working with our clients includes assessing both the clients’ individual sense of design (selection of materials for fabrication, and overall look and feel of the sign) as well as taking into consideration the lighting in the space. Let us help you with your lobby signage needs. Give us a call today at 714-204-0180 or click here to email us.

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Best Wishes for a Happy Thanksgiving

At Focal Point Signs Imaging, our team works hard to help you grow and expand your brand as professionally as possible. Using only the best of the best materials, we focus on efforts on custom design and creating every kind of sign with an eye toward best in class service.

This week, we wanted to take a moment to extend our gratitude to those who have made 2015 a very successful and memorable year so memorable:

  • To our team of employees – Thank you for the work you do to make our company great. You help us provide first-class service to our clients. We appreciate your commitment, creativity and high-standards.
  • To our loyal and amazing clients – There is no better time to say Thank You for your business and patronage. We are grateful to serve you and appreciate your confidence in us.

We would like to wish you all warmth and contentment of a truly Happy Thanksgiving.