Signs can be informative, they can be direct, they can be humorous and they can be fun. Signage in any fashion is meant to capture your attention, make you think about the message being portrayed and ultimately make a snap decision upon viewing it. In a culture where first impressions are everything, it is more and more important for businesses that their signage is portraying the correct message in a creative way that will create a favorable emotion for the viewer.
For any company, signage is necessary for success, and most companies today can attribute a great deal of sales to their business signage. In fact, the fast food industry can attribute as much as 40% of impulse buys to their on-site signage according to a study done by Burger King. Business signage, when compared to other forms of advertising, also offers the lowest cost-per-impression. Signtronix, a large sign manufacturing company based in California, determined via a large study that on-site business signage costs as little as a few pennies per 1,000 adult exposures, which ultimately leads to a long-term awareness of a business as well as stimulates a repeat or brand-loyal customer.
If you need a sign, think of Focal Point where “your business is the center of attention”. Conveniently located near John Wayne Airport in Orange County, CA. 714-204-0180.
