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How to Maintain Brand Consistency?

Your marketing efforts could include multiple and diverse initiatives that usually help expand your reach and stay top of mind. In order to ensure consistency, you should consider creating a set of guidelines that connect together the look and feel of all of your marketing materials. Also known as your brand standards, such guidelines will help you expand by creating awareness while developing the key differentiators your company has when compared to the competition.

Consider focusing your efforts on the following:

  • Your Colors – considering that you integrate colors in everything you do when it comes to marketing, advertising, communication and more, it is crucial to remember that this specific element plays a major role in leaving a lasting impression on your target marketing. As you commit to a palette, remember that every color has a different meaning and level of influence.
  • Your Logo – the design of your logo should be consistent but also is the case with its placement and sizing. Every communication is an opportunity to leave an impression on the recipient; from letterheads to postcards, from emails to brochures…
  • Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.

Always remember that your brand is your promise to your customers and prospects about what they can expect, how you deliver and what makes you different in the marketplace.  Consistency should lead to strong equity increasing your customers’ levels of loyalty and commitment. Are you being consistent with your branding efforts?

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Why signage is so important to Orange County Businesses. Focal Point Signs in Costa Mesa specializes in business signs!

Burger King attributes as much as 40% of their sales to signage
Burger King attributes as much as 40% of their sales to signage

Focal Point Signs & Imaging in Costa Mesa celebrates with friends and family with a Grand Opening photo taken under their exterior business sign surrounding a car wrap they did in Matte Black
Focal Point Signs & Imaging in Costa Mesa celebrates with friends and family with a Grand Opening photo taken under their exterior business sign surrounding a car wrap they did in Matte Black

Signs can be informative, they can be direct, they can be humorous and they can be fun.  Signage in any fashion is meant to capture your attention, make you think about the message being portrayed and ultimately make a snap decision upon viewing it.  In a culture where first impressions are everything, it is more and more important for businesses that their signage is portraying the correct message in a creative way that will create a favorable emotion for the viewer.

For any company, signage is necessary for success, and most companies today can attribute a great deal of sales to their business signage.  In fact, the fast food industry can attribute as much as 40% of impulse buys to their on-site signage according to a study done by Burger King.   Business signage, when compared to other forms of advertising, also offers the lowest cost-per-impression.  Signtronix, a large sign manufacturing company based in California, determined via a large study  that on-site business signage costs as little as a few pennies per 1,000 adult exposures, which ultimately leads to a long-term awareness of a business as well as stimulates a repeat or brand-loyal customer.

If you need a sign, think of Focal Point where “your business is the center of attention”. Conveniently located near John Wayne Airport in Orange County, CA. 714-204-0180.

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If you’re thinking about hiring a new sign company consider Focal Point Signs in Costa Mesa


We make signs.  One of a kind signs.  Custom designed, fabricated and installed, just for you.  It’s a big deal to get a new sign, so choosing your sign company is important.  I bet 30% of our business comes from decision makers who already have a sign company,  but need a better, more responsive, more caring sign company.   We thought if you are looking for a new sign, you’d probably like to get to know us a little better, so we put together this one minute video.

What we didn’t include in the video are all of our services and products.  But we hope at the end you’ll get an idea of the people who make this company, and the values and mission we honor.  Thank you for considering Focal Point Signs! Call us at 714-204-0180.

Cynthia Ferguson

President and CFO


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This Auto Body Shop needed a quick turnaround on their Outside Business Sign. Focal Point delivered!

Custom Exterior Business Signage Orange County

Auto Body Restoration in Costa Mesa needed a 48 hour turnaround on an outdoor sign. Focal Point Signs & Imaging in Costa Mesa delivered!

Signage is of huge importance to businesses. It’s really simple. If your customers can’t find you, they will take their business elsewhere.

Good outdoor signage needs to communicate who you are, and what you do very quickly. Think of it as a billboard where some basic design rules come into play. If you have more than 6 words, do not put them in all caps. Make sure your lettering is at least 4″ tall for every 100 viewing feet away. Finally, use art work that supports your message or business identity. In this case we needed to turn around a good sized outdoor sign very quickly and our client didn’t have any art work in any format. Without a logo or other art work to use, we turned to Shutter Stock to download two types of cars our client enjoys working on; a Mercedes and a Muscle car. We chose a simple design because the goal of this sign was to get it up quickly and identify the new location. It’s very simple signage, but for the purposes of telling customers their Auto Body Estimating Center had moved, it made sense. We also created an A-Frame for the side walk to further help mark the new location.

Frankly, I can’t think of a sign shop off hand that would have turned around this project in two days without art work. For materials we used only 3M vinyl and laminate, and pvc compressed in two sided aluminum for the substrate for a solid, long-lasting sign. We are pleased we were able to help this business out “in a crunch”. We feel good about ourselves when we can add a customer service component few others in our space can offer. It’s one of the things that makes us distinct from others in the Signage Industry, and we’re proud of that.

If you need a sign turned around quickly, give us a call! 714-204-0180