Your marketing efforts could include multiple and diverse initiatives that usually help expand your reach and stay top of mind. In order to ensure consistency, you should consider creating a set of guidelines that connect together the look and feel of all of your marketing materials. Also known as your brand standards, such guidelines will help you expand by creating awareness while developing the key differentiators your company has when compared to the competition.
Consider focusing your efforts on the following:
Your Colors – considering that you integrate colors in everything you do when it comes to marketing, advertising, communication and more, it is crucial to remember that this specific element plays a major role in leaving a lasting impression on your target marketing. As you commit to a palette, remember that every color has a different meaning and level of influence.
Your Logo – the design of your logo should be consistent but also is the case with its placement and sizing. Every communication is an opportunity to leave an impression on the recipient; from letterheads to postcards, from emails to brochures…
Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.
Always remember that your brand is your promise to your customers and prospects about what they can expect, how you deliver and what makes you different in the marketplace. Consistency should lead to strong equity increasing your customers’ levels of loyalty and commitment. Are you being consistent with your branding efforts?
Opening a new office is stressful. You make your priority list starting with the basic necessities like internet connectivity then move onto painting the walls and ordering the furniture.
The reception area lobby sign is usually the last detail tackled, and while there are many sign shops to choose from, a custom sign is not a commodity. Great care and thought needs to be given to this detail in your office planning.
We’ve been in our fair share of offices in Tustin, Irvine, Newport Beach, and Costa Mesa (in fact all of Orange County) consulting on custom signage and understand the importance of “marrying” the lobby sign to both the business brand and the interior design. This is why we start the process with an onsite survey. We interview the key stake holders, look closely at the lighting of the area, the surrounding furniture and accessories, and always look to maintain logo integrity. By doing all of this before we design a rendition we come close on the first go around of getting to the right solution.
One of the main stumbling blocks in the creative process is having the right art file, so if you are an admin who has been tasked with lining up the right sign company, make sure you get with your marketing department and ask for a .png or .eps file. These are files that can be enlarged without losing quality and pixilating. We offer graphic art services and will redraw your art to create a vector file for $65.
Lastly, if you are an admin or office manager tasked with getting quotes on your lobby sign, please make sure you get a budget to work within. The cost of signs can vary greatly based upon the material. Your logo custom molded or flat cut from a solid sheet of metal will cost much more than dimensional lettering made of foam or pvc with a metal laminate face. We really do try to consult our clients on choices that keep them within budget but in the end will still produce a one of a kind, stunning reception area office lobby sign.
Jason and Monique Marshall are lovely people. They are approachable and professional, tasteful and down to earth, caring and wise. I was immediately engaged by Monique’s style and business vision and decided within .30 milliseconds we were going to give them the most elegant lobby sign they could possibly imagine.
Their new office is exquisite. Rich tones of burgundy and cherry wood abound. It looks like they hired a very talented interior decorator, but that’s not the case. They just happen to have amazingly good taste and wield it with restrained opulence. Even though the space they created is luxurious and rich, it’s also quite comfortable and welcoming; just like they are. That’s what we wanted this lobby sign to be as well.
The lobby sign we would make for Marshall Financial Services would be as gold as the bars in Fort Knox and as elegant as the Burgundy signature that is her logo. We felt the key to making a powerful first impression through this signage would be in simplicity of design but using rich tones and reflective materials.
I have to say, “Mission accomplished”. This lobby sign is stunning. I only wish photos could really show how impressive this sign is. We used a brushed gold back plate that we further enhanced with another layer of gold spray. The gold plate acts to reflect the over head lighting and gleams on the wall. The clear front plate of acrylic allows the gold light to shine through, and the logo’s script lettering of burgundy and black floats effortlessly in the center of the piece. This is a lovely, lovely lobby sign. Almost as lovely as the Marshall’s themselves.
We were so pleased with the outcome of this custom project that we made a video of the “birth of this lobby sign”. Everything you see on the video was done in house; concept, design, fabrication, and installation.
More importantly the Marshall’s are thrilled with their new lobby sign. If you’re looking for some financial advice, call Marshall Financial Services at 714-541-4180.
If you’re looking for a one of a kind custom lobby sign, call us at 714-204-0180. Focal Point Signs & Imaging where your business is the center of attention!
ExeQuity is a leading compensation consulting company with offices throughout the US. They had just moved into their new offices in a very nice building across from South Coast Plaza; the same building the private restaurant The Center Club is located in. This is an upscale business environment and ExeQuity wanted a custom lobby sign that would reflect their professionalism as well. I wish I had a better picture to post, because the sign is truly stunning!
We started the process by interviewing the three key people in the office to hone in on what kind of “look” they were going for. Conservative, but not stuffy. Not overly traditional, but not overly modern. From the interview we came up with three conceptual designs.
Option 1) Brushed aluminum dimensional letters mounted on cherry wood and stained to match the office furniture. ( I was a bit concerned that the lobby area would look a little “heavy” with the dark wood furniture already in place, but actually when we did the rendering and showed what the sign would look like against the Thunder Blue walls, it was nicer than I thought it would be).
Option 2) Clear acrylic with the Logo mounted in dimensional letters in brushed aluminum. This would allow for the color of the wall to come through. Because ExeQuity has a logo also in blue (and very similar to the color the offices are painted) using a metallic face was a good choice.
Option 3) The one they actually chose! We made a back plate of brushed aluminum and a smaller front plate in clear acrylic. We cut the acrylic face plate 1.5″ smaller than the aluminum to create a ‘border’ effect. Lastly the logo and company tag line were back painted to match the company logo color and laser cut in acrylic.
The effect of the acrylic and aluminum lightens up the lobby area and complements the Thunder Blue paint. Rather than taking away from the cherry wood furniture, the Lobby Sign complements the surroundings. All in all this was a great success, and much to our delight, our clients were thrilled.
If you would like a custom designed Lobby Sign, give us a call. We’ll come out and do a no charge site survey and renderings as well. It would be our privilege!
Focal Point Signs & Imaging is located in Orange County, CA in the city of Costa Mesa near John Wayne Airport. (714)204-0180
Saddleback Business Park’s custom Lobby Sign by Focal Point Signs; one of our favorite types of signs to work with customers on are lobby signs. Partly because there is a tremendous sense of pride knowing that the first impression of an Office Building is often the Lobby Sign. It sets the tone and creates expectations of what the experience in the building will be. The Lobby Sign is an extension of the buildings’ personality and the companies’ brand. The sign can be lovely and solemn like a beautiful high-brow woman or fun and colorful like an exuberant child. Every Lobby Sign is its own custom, one of a kind creation. Like Michelangelo working on his David, we get completely entrapped in the creative process excitedly passing back and forth ideas on the materials we can marry to create the overall “theme” and feeling. Yes! Lobby Signs are a passion!! Let us render in Illustrator the object of our obsession. Give us aluminum and acrylic and let our hands begin to play the instruments of our trade! The panel saw, router, and flame polisher! Ah, the smell of substrate being molded to our very desire. Carpe diem!
On the, albeit, selfish side, it’s also just plain fun for us to work with Lobby Signs. On installation day the energy is palpable in the air. Employees find reasons to linger a little longer to watch the new creation go up. Everyone is happy. It’s like getting a new car, or new jewelry for the office walls! I am blessed to be in a trade that gives me and all of our employees a sense of pride and accomplishment. We actually get to see the end result of our labors, and know that for years to come our creation will grace the office lobby and like a silent stalwart, greet all who enter.
We recently had the privilege of making an astonishingly elegant Lobby Sign for Saddleback Business Park, and I have to say it really is the center piece of the office. The elegance is in the simplicity of the design and how well it works with surrounding colors. I thought it would be interesting for anyone considering a similar approach to their lobby sign to see the process, so we made this video. If you are looking for a new Lobby Sign and want to work with people who get excited about projects and really want to work with you, then give us a call at 714-204-0180.
I remember years ago sitting in a corporate meeting where our Trainer, Jack King, held up his business card and asked, “What is this?” Of course everyone in the room responded, “A business card” to which Jack replied, “Is it? Is it really?” Jack went on to make a poignant speech suggesting that we view our business cards as debit cards used to make withdrawals from the bank of our reputation.
In many ways your signage is an extension of your business card, and reputation too. What does your signage say about you? What would you like your signage to say about you? We recently completed a project for a very professional Real Estate Company which was just opening their office. They had a very clear vision of what they wanted to convey, not only through their interior design work (very elegant, very professional), but in their signage as well. We were delighted to have been selected to create and install this custom lobby sign and window graphics. Congratulations to Abe and his team at Landmark Real Estate on their grand opening of their new office located in the Cashkill Building at The Block at Orange, and we thank them for the opportunity to do this project.