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How to Maintain Brand Consistency?

Your marketing efforts could include multiple and diverse initiatives that usually help expand your reach and stay top of mind. In order to ensure consistency, you should consider creating a set of guidelines that connect together the look and feel of all of your marketing materials. Also known as your brand standards, such guidelines will help you expand by creating awareness while developing the key differentiators your company has when compared to the competition.

Consider focusing your efforts on the following:

  • Your Colors – considering that you integrate colors in everything you do when it comes to marketing, advertising, communication and more, it is crucial to remember that this specific element plays a major role in leaving a lasting impression on your target marketing. As you commit to a palette, remember that every color has a different meaning and level of influence.
  • Your Logo – the design of your logo should be consistent but also is the case with its placement and sizing. Every communication is an opportunity to leave an impression on the recipient; from letterheads to postcards, from emails to brochures…
  • Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.

Always remember that your brand is your promise to your customers and prospects about what they can expect, how you deliver and what makes you different in the marketplace.  Consistency should lead to strong equity increasing your customers’ levels of loyalty and commitment. Are you being consistent with your branding efforts?

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Innovative Results Gym in Costa Mesa Brings the Outdoors in with Large Format Wall Graphics by Focal Point Signs


Innovative Results Gym in Costa Mesa bills itself as “Orange County’s only Adventure Gym”, and rightly so. Owner Aaron Guyett has gone to great lengths to create a Gym environment that invokes the feeling of being outdoors. Even the flooring is grass-like and the addition of a rock climbing wall is certainly adventurous. To pull this theme together, Aaron approached us to install large wall graphics in the form of photos of people enjoying outdoor activities here in Coastal Orange County.

To accomplish this we enlisted the aid of Shutter Stock which is a great source for finding photos and vector art work. A tip here: if you’re going to blow up a photo to the size of the murals we did make sure you download the highest resolution option available on Shutter Stock. You don’t want to lose any image integrity when enlarging the photo. Once we had the photos selected and approved, we had to determine the best approach to the material to be used and the width of the strips to be printed. If you print the strips too wide, it makes matching them up perfectly more difficult, albeit, smaller strips take more time to install. The end result was the decision to print on a calendared vinyl which we then laminated in a luster finish. The width we landed on was 30″. I believe the largest of the eight murals we installed required something like 39 strips.

The biggest concern about a project like this is making sure the wall surface is clean so the vinyl will adhere properly. If the surface is not clean you can bet the vinyl will peel sooner than you’d like. In an ideal world, the walls will have been freshly painted with a couple of weeks curing to boot.

If you’re considering a similar large format wall graphic project in Costa Mesa, give us a call to come out and do an onsite visit. That way we can recommend what kind of covering should be used (wall paper or vinyl or treated fabric) and consult on design as well. The wall paper and vinyl actually run about the same cost, though the wall paper is easier to install. This is because we use HP PVC free wall paper which has a built in adhesive (thus no paste mess).

Check out more information about PVC free wall paper here, and go see what this amazing gym is all about by clicking here.