Your marketing efforts could include multiple and diverse initiatives that usually help expand your reach and stay top of mind. In order to ensure consistency, you should consider creating a set of guidelines that connect together the look and feel of all of your marketing materials. Also known as your brand standards, such guidelines will help you expand by creating awareness while developing the key differentiators your company has when compared to the competition.
Consider focusing your efforts on the following:
Your Colors – considering that you integrate colors in everything you do when it comes to marketing, advertising, communication and more, it is crucial to remember that this specific element plays a major role in leaving a lasting impression on your target marketing. As you commit to a palette, remember that every color has a different meaning and level of influence.
Your Logo – the design of your logo should be consistent but also is the case with its placement and sizing. Every communication is an opportunity to leave an impression on the recipient; from letterheads to postcards, from emails to brochures…
Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.
Always remember that your brand is your promise to your customers and prospects about what they can expect, how you deliver and what makes you different in the marketplace. Consistency should lead to strong equity increasing your customers’ levels of loyalty and commitment. Are you being consistent with your branding efforts?
Innovative Results Gym in Costa Mesa bills itself as “Orange County’s only Adventure Gym”, and rightly so. Owner Aaron Guyett has gone to great lengths to create a Gym environment that invokes the feeling of being outdoors. Even the flooring is grass-like and the addition of a rock climbing wall is certainly adventurous. To pull this theme together, Aaron approached us to install large wall graphics in the form of photos of people enjoying outdoor activities here in Coastal Orange County.
To accomplish this we enlisted the aid of Shutter Stock which is a great source for finding photos and vector art work. A tip here: if you’re going to blow up a photo to the size of the murals we did make sure you download the highest resolution option available on Shutter Stock. You don’t want to lose any image integrity when enlarging the photo. Once we had the photos selected and approved, we had to determine the best approach to the material to be used and the width of the strips to be printed. If you print the strips too wide, it makes matching them up perfectly more difficult, albeit, smaller strips take more time to install. The end result was the decision to print on a calendared vinyl which we then laminated in a luster finish. The width we landed on was 30″. I believe the largest of the eight murals we installed required something like 39 strips.
The biggest concern about a project like this is making sure the wall surface is clean so the vinyl will adhere properly. If the surface is not clean you can bet the vinyl will peel sooner than you’d like. In an ideal world, the walls will have been freshly painted with a couple of weeks curing to boot.
If you’re considering a similar large format wall graphic project in Costa Mesa, give us a call to come out and do an onsite visit. That way we can recommend what kind of covering should be used (wall paper or vinyl or treated fabric) and consult on design as well. The wall paper and vinyl actually run about the same cost, though the wall paper is easier to install. This is because we use HP PVC free wall paper which has a built in adhesive (thus no paste mess).
We make signs. One of a kind signs. Custom designed, fabricated and installed, just for you. It’s a big deal to get a new sign, so choosing your sign company is important. I bet 30% of our business comes from decision makers who already have a sign company, but need a better, more responsive, more caring sign company. We thought if you are looking for a new sign, you’d probably like to get to know us a little better, so we put together this one minute video.
What we didn’t include in the video are all of our services and products. But we hope at the end you’ll get an idea of the people who make this company, and the values and mission we honor. Thank you for considering Focal Point Signs! Call us at 714-204-0180.
It may seem counter-intuitive to think of eco-friendly commercial printing, but the HP L26500 printer we use is exactly that. This new technology not only is capable of reproducing photographic quality images in spectacular full color, but also uses inks that are not chemically based, but rather are water based. Interestingly enough, the inks used by this technology last longer than those used in the past and are more durable too. We also have the flexibility of printing on a multitude of materials including banner, vinyl, poster, polyester, nylon, and wall paper. What is more impressive is that the HPL26500 prints on PVC Free wall paper which is perfect for hospitals and schools and because this is latex based there is no residual ink or chemical smell. HP even makes a biodegradable banner material perfect for Green Companies.
Yes, I do sound a bit like a geekazoid getting all excited about what this “mother of all large format printers” can do…but, the color quality she rips out is absolutely stunning. Recently I received a phone call from the property manager of a large business park here in Orange County. She’s been using the same sign guy since Moses brought the tablets down from the mountain, so her guy is comfortable making her post and panel signs, but he’d not yet encountered this project. She wanted a facelift for the leasing office which included a new lobby sign – which is to be the center jewel of the remodel. Imagine the classy look of polished acrylic on a large scale, affixed to the freshly painted walls with 3/4″ brushed aluminum stand offs, and full color graphics of the complex with their logo proudly blazed across the bottom….a vision of loveliness. However, her sign guy was using old technology that couldn’t reproduce the colors she wanted. A big Lobby Sign (the first impression of the professionalism of the organization) is a big deal and this lady wants it right! That’s where we came in. We were able to exactly reproduce the gradient colors she needed and in such high quality, it was perfection. So – it’s a happy end to the story all because we use the HPL26500.
If you need super high quality graphics for your signage; lobby signs, vehicle wraps, banners, or any other sign – call us. Focal Point “where your business is the center of attention”. 714-204-0180
Finding ways to increase brand awareness is a constant goal of advertising. Signage is advertising, and in this video you’ll see how vinyl graphics are applied. The process is simple and can be used on office, business, and retail store fronts and on your vehicle too!
Vehicles for advertising is booming right now and while the best look, undoubtedly, is a full vehicle wrap, there are options. As you start out your business, if you’re working on a tight budget, consider doing something beyond just lettering – incorporate your logo as well. The printer and products we use for these jobs turns out stunning graphics and at an affordable rate as well.
About the materials we use: Doing a window treatment using vinyl requires the selection of material specifically for that job. There are conditions at play that must be taken into consideration. If the project means the graphics will be in full sun we will only use the top of the line 3M cast vinyl along with a laminate that is UV treated. This helps protect the color of the graphics and the integrity of the vinyl. You want your window or car signage to last for years to come, and so do we. If you are thinking of jazzing things up a bit and doing your windows, or are looking for an alternative to a full vehicle wrap, give us a call at 714-204-0180.
Recently our friends Chris and Kirsten bought a Sports Bar in Portland. Their Logo (a family crest Chris proudly wears as a tattoo) became the central part of the branding campaign we created for them. Using banner material to create “mini banners” for their Sidewalk A-frame, we created parking signage with a very specific look and feel that acts as an advertising extension of their brand. Additionally, we created large window decals prominently featuring their logo.
I am proud to own a Sign Manufacturing Company and even prouder of the finished product that goes out the door because we hold ourselves to a pretty high standard. This video is a good example of the difference between a consultative relationship with your Sign company, and what is the norm in our industry – just taking an order and pumping out the job. My background in advertising lends itself beautifully to creating signage campaigns that protect and extend my clients’ brand as well as positively impacting sales. That’s what our goal was in this campaign. I’m happy to report that Chris and Kirsten are doing well in their new business venture, and I’d like to think we had something to do with it!
If you need banners, an A-frame, or window decals, give us a call at 714-204-0180.