ExeQuity is a leading compensation consulting company with offices throughout the US. They had just moved into their new offices in a very nice building across from South Coast Plaza; the same building the private restaurant The Center Club is located in. This is an upscale business environment and ExeQuity wanted a custom lobby sign that would reflect their professionalism as well. I wish I had a better picture to post, because the sign is truly stunning!
We started the process by interviewing the three key people in the office to hone in on what kind of “look” they were going for. Conservative, but not stuffy. Not overly traditional, but not overly modern. From the interview we came up with three conceptual designs.
Option 1) Brushed aluminum dimensional letters mounted on cherry wood and stained to match the office furniture. ( I was a bit concerned that the lobby area would look a little “heavy” with the dark wood furniture already in place, but actually when we did the rendering and showed what the sign would look like against the Thunder Blue walls, it was nicer than I thought it would be).
Option 2) Clear acrylic with the Logo mounted in dimensional letters in brushed aluminum. This would allow for the color of the wall to come through. Because ExeQuity has a logo also in blue (and very similar to the color the offices are painted) using a metallic face was a good choice.
Option 3) The one they actually chose! We made a back plate of brushed aluminum and a smaller front plate in clear acrylic. We cut the acrylic face plate 1.5″ smaller than the aluminum to create a ‘border’ effect. Lastly the logo and company tag line were back painted to match the company logo color and laser cut in acrylic.
The effect of the acrylic and aluminum lightens up the lobby area and complements the Thunder Blue paint. Rather than taking away from the cherry wood furniture, the Lobby Sign complements the surroundings. All in all this was a great success, and much to our delight, our clients were thrilled.
If you would like a custom designed Lobby Sign, give us a call. We’ll come out and do a no charge site survey and renderings as well. It would be our privilege!