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Steps to a Successful Design Process

Logos, signs, wall murals, vehicle wraps, and the list keeps going… all are pieces that require a successful and diligent design process in order to stand out while reflecting your brand and message. Many think that once the idea is put together, the design piece is almost completed. Not necessarily so!

Design is a process that offers solutions to specific problems. You want to strive for the best solution and focus your efforts on hiring a company that can meet your needs, and solve your problem, while creating designs that will leave a lasting impression on your target market.

Design is subjective and does not always come easy. There is no exact “how-to” manual for the process. Each designer develops his/her own process as he/she builds on experience. Your goal should be to identify a company that has a vast portfolio of designs and that could offer insights on the following:

  • Design approach for online versus offline pieces
  • Budget restrictions
  • Color versus black and white
  • Recommendation on size

These are considerations that will clarify your expectations while giving graphic designers a clear understanding on parameters within which they can work as they develop the design piece.

The design piece has to help your audience take notice of your message while supporting the sale of your product or service.  You also want to make sure that the company you are hiring will:

  • Be familiar with your industry
  • Be clear on who your target audience is
  • Understand what you are trying to accomplish through the design piece (sell, promote, announce…)
  • Provide you with many samples
  • Offer design adjustments
  • Be flexible if your needs change
  • Deliver in a timely manner to meet your deadline

Like many fields and industries, the design process requires a specific set of skills and knowledge but the most important place to start is by being clear on what you, as a business owner, are trying to accomplish through the design piece that you need:

  • Are you selling a building?
  • Are you announcing availability at a new property?
  • Are you revamping your office decor?
  • Are you running a promotion?
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This Auto Body Shop needed a quick turnaround on their Outside Business Sign. Focal Point delivered!

Custom Exterior Business Signage Orange County

Auto Body Restoration in Costa Mesa needed a 48 hour turnaround on an outdoor sign. Focal Point Signs & Imaging in Costa Mesa delivered!

Signage is of huge importance to businesses. It’s really simple. If your customers can’t find you, they will take their business elsewhere.

Good outdoor signage needs to communicate who you are, and what you do very quickly. Think of it as a billboard where some basic design rules come into play. If you have more than 6 words, do not put them in all caps. Make sure your lettering is at least 4″ tall for every 100 viewing feet away. Finally, use art work that supports your message or business identity. In this case we needed to turn around a good sized outdoor sign very quickly and our client didn’t have any art work in any format. Without a logo or other art work to use, we turned to Shutter Stock to download two types of cars our client enjoys working on; a Mercedes and a Muscle car. We chose a simple design because the goal of this sign was to get it up quickly and identify the new location. It’s very simple signage, but for the purposes of telling customers their Auto Body Estimating Center had moved, it made sense. We also created an A-Frame for the side walk to further help mark the new location.

Frankly, I can’t think of a sign shop off hand that would have turned around this project in two days without art work. For materials we used only 3M vinyl and laminate, and pvc compressed in two sided aluminum for the substrate for a solid, long-lasting sign. We are pleased we were able to help this business out “in a crunch”. We feel good about ourselves when we can add a customer service component few others in our space can offer. It’s one of the things that makes us distinct from others in the Signage Industry, and we’re proud of that.

If you need a sign turned around quickly, give us a call! 714-204-0180