Getting ready for a trade show could be an exhausting task that requires a lot of planning in addition to the actual set up of your space or display booth. Here are a few tips to help make your job easier:
– Reach out to the management of the event and learn all the details including size, wall space availability, access to electrical outlets, and more.
Your products/services need to be the center of attention. As you plan your display, make sure that you do not overdo and clutter your space.
Keep your message simple and to the point. Stay focused on your core message that will leave a lasting impression and try to avoid bombarding the attendees with tons of messages that will go unnoticed.
Consider including a video on a widescreen projection/TV screen that can capture people’s attention.
Think about the reasons of why the attendees will stop at your booth – is it the product/service? Is it the design? Is it your welcoming message and nice attitude?
Keep it simple but be creative – Focus on building your brand and creating awareness for your product/service.
Consider opening up your booth by eliminating the table across the front and eliminating any barriers that will prevent the attendees from “walking in”.
You may want to implement the use of large, clean and attractive images. Keep it simple but consider bold for lasting impressions.