The setting, design and effect of your booth constitute the first impression that you will leave on the attendees of a trade show. All of these elements can be turned into more effective resources if your lighting in your booth is set in a way to catch attention and entice people to learn more about what you do.
– Dim lights are mainly useful in settings with a tone of romance such as a bar or restaurant.
– Bright lights work best in a retail environment in order to keep shoppers alert and engage them in a fun experience.
The lighting of your booth creates the experience for your audience and adds a factor of engagement. As you design your booth and trade show setting, keep in mind the role of light so that you tailor a satisfying and appealing experience for your visitors as you introduce your company and services. With the right choice of light, you can bring focus to specific products/services or simply highlight your booth details.
Getting ready for a trade show could be an exhausting task that requires a lot of planning in addition to the actual set up of your space or display booth. Here are a few tips to help make your job easier:
– Reach out to the management of the event and learn all the details including size, wall space availability, access to electrical outlets, and more.
Your products/services need to be the center of attention. As you plan your display, make sure that you do not overdo and clutter your space.
Keep your message simple and to the point. Stay focused on your core message that will leave a lasting impression and try to avoid bombarding the attendees with tons of messages that will go unnoticed.
Consider including a video on a widescreen projection/TV screen that can capture people’s attention.
Think about the reasons of why the attendees will stop at your booth – is it the product/service? Is it the design? Is it your welcoming message and nice attitude?
Keep it simple but be creative – Focus on building your brand and creating awareness for your product/service.
Consider opening up your booth by eliminating the table across the front and eliminating any barriers that will prevent the attendees from “walking in”.
You may want to implement the use of large, clean and attractive images. Keep it simple but consider bold for lasting impressions.
Making the wrong choice might simply hinder such a process.
Keep your audience in mind and think carefully about them when you start your design process. Can you get their attention to read a lot of text? Where will your sign be located? Is it going to be at a busy street where drivers are rushing to get to work or next to a cash register where your clients will have time to read it?
With the thousands of available fonts, try to keep the following in mind as you are making decisions:
- Serif fonts, such as Times New Roman, are usually perfect for brochures, newsletters and business plans.
- Sans Serif fonts are easy to read with large size text.
- Script and Cursive fonts are perceived to be stylish and used for invitations and place cards.
- Text fonts are the most difficult to read.
- Novelty fonts can work either way depending on how you use them.
Another element to think about is the use of capital or lowercase letters. The use of all capitals might project yelling. A combination of capital and lowercase letters should be the easiest to read.