The setting, design and effect of your booth constitute the first impression that you will leave on the attendees of a trade show. All of these elements can be turned into more effective resources if your lighting in your booth is set in a way to catch attention and entice people to learn more about what you do.
– Dim lights are mainly useful in settings with a tone of romance such as a bar or restaurant.
– Bright lights work best in a retail environment in order to keep shoppers alert and engage them in a fun experience.
The lighting of your booth creates the experience for your audience and adds a factor of engagement. As you design your booth and trade show setting, keep in mind the role of light so that you tailor a satisfying and appealing experience for your visitors as you introduce your company and services. With the right choice of light, you can bring focus to specific products/services or simply highlight your booth details.