You have your business on your mind 24/7; you eat it, you breathe it, you sleep it. You want everyone to know about what you do and the amazing products/services you offer. You want to highlight your unique selling proposition and showcase the value you add to your customers. You are passionate about your business and you want the whole world to know about it. But sometimes, regardless of how much and how often you say it, people simply do not listen!
So what can you do to stay top of mind without losing your breath? You may want to consider custom vehicle wrapping, including graphics and letters, as a way to market your business consistently and continuously.
As we addressed in previous posts, vehicle wraps are very cost effective and they help you garner tons of advertising impressions for your business as long as they are being used properly.
It is understandable that you want to let your prospects know about all the different services and products that you offer but you want to make sure to avoid the pitfall of listing out every one of your offerings on your vehicle. Remember, too much text could overload and confuse your viewer and discourage them from focusing on your message.
So when considering custom vehicle wraps, try to focus on designs and letters that your viewer can take notice of and understand quickly. Your logo should be displayed prominently along with your basic contact information including your website and phone number. A brief tagline might be a good fit as well. Your goal is not to educate your customer about everything you do but rather to get their attention and get them intrigued to look further into what you offer, give you a call or even check out your website. Let your vehicle do the work for you and always remember that LESS IS MORE!