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The Importance of Taglines

Despite being a very important element of branding and marketing, taglines are not given the attention they deserve.  Although they are simple, taglines are very effective because they communicate a consistent message to your target market as it projects the mission, goal, vision and unique selling proposition of your company.

Your tagline can be updated as you progress with your business’ goals and shift strategy reflecting a fresh and focused company presence. Taglines should be:

  • Simple and clear
  • Creative and unique
  • Memorable and persuasive

Taglines should be thought of from the first moment you start your planning for branding or launching a new marketing campaign. Having a tagline allows you the opportunity to add an emotional message to your brand which will make you stand out as you start coming to mind first.

A tagline that will help you cut through the clutter should be one that communicates the company’s benefits with personality while connecting with your target market on an emotional level.

  • Taglines derive from your mission, vision, products and services. They:
  • Showcase and link your offerings to a need
  • Extend a promise to your target market
  • Tie to your logo

The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.

Taglines can be included in:

  • Advertisements
  • Business cards
  • Collateral material
  • Digital marketing files
  • External signage
  • Internal signage
  • Wall murals
  • Vehicle wraps
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The Effectiveness of Car and Truck Wraps

ambrosiatruckYou see them on the streets and in popular and busy areas. They catch your attention because they are unique and innovative. They are mobile and have a wide reach due to the constant use of vehicles which will help your business build widespread awareness and expanded reach. They increase your daily visibility and they are the most memorable visual media with the lowest cost per thousand impressions.

We are talking about the effective way of marketing through car and truck wraps!

With exquisite designs and unique bright colors, vehicle wraps leave a lasting impression on your target market. While TV commercials can cost hundreds of thousands of dollars, or even millions, car and truck wraps help you leave a lasting impression and generate a favorable reaction on behalf of your customers for only a few thousand dollars.

The sky is the limit when it comes to creative design for your vehicle wraps. The following are a few elements to take into consideration:

  • Vehicle template
  • Visibility of design
  • Target market
  • Market goals
  • Readability and effectiveness

Turn your vehicle or entire fleet into mobile billboards with eye catching, colorful graphics.  Our tag line is “Making yourcar.wesite business the center of attention” and there are few ways to market your brand more cost effectively than transforming your vehicle into a lean mean lead generator.  Our professional designers and installers love, love vehicle wrap projects!  Don’t wait; generate traffic while you’re in traffic!

A full vehicle wrap may not be in your budget at this time.  So consider doing a partial wrap where only your doors are wrapped, or to start why not just do your back window with your logo and website address?  If you have camera ready art we can install something like what is shown above for as little as $125.