Despite being a very important element of branding and marketing, taglines are not given the attention they deserve. Although they are simple, taglines are very effective because they communicate a consistent message to your target market as it projects the mission, goal, vision and unique selling proposition of your company.
Your tagline can be updated as you progress with your business’ goals and shift strategy reflecting a fresh and focused company presence. Taglines should be:
- Simple and clear
- Creative and unique
- Memorable and persuasive
Taglines should be thought of from the first moment you start your planning for branding or launching a new marketing campaign. Having a tagline allows you the opportunity to add an emotional message to your brand which will make you stand out as you start coming to mind first.
A tagline that will help you cut through the clutter should be one that communicates the company’s benefits with personality while connecting with your target market on an emotional level.
- Taglines derive from your mission, vision, products and services. They:
- Showcase and link your offerings to a need
- Extend a promise to your target market
- Tie to your logo
The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.
Taglines can be included in:
- Business cards
- Collateral material
- Digital marketing files
- External signage
- Internal signage
- Wall murals
- Vehicle wraps