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Six Important Aspects of Successful Vehicle Wrapping – Part 1

Creating and installing a unique, eye-catching and appealing vehicle wrap is only one of many parts when it comes to a successful marketing initiative. A well-done car wrap could help you harness tens of thousands of views per day.

When selecting your service provider, it is essential to understand that high quality car wraps are different from other printed material, such as flyers or banners. If you are looking for excellent outcomes, you need to look for an experienced and a well-knowledgeable service provider who understands the multiple aspects of vehicle wrapping including: design, material, production, preparation, installation and post installation. For the purpose of this blog, we will discuss the following:

  1. Design – Having the experience in addition to using the right tools, including templates, is necessary to avoid any distorted messages or sliced into pieces.
  2. Material – It is essential to be aware that while you search for high quality, some vendors might use low quality vinyl in an effort to extend to you a competitive price. Some of the best car wrap vinyls include 3M and Avery.
  3. Production – Depending on the vehicle vinyl brand that you choose, your service provider should know how to integrate the unique code specifically created for what you choose.

Stay tuned for our post next week where we will discuss car wrapping preparation, installation and post installation.

Our team is here to help you turn your vehicle or entire fleet into mobile billboards, “making your business the center of attention.” Regardless, if you are considering a full or partial vehicle wrap, give us a call today at 714-204-0180 click here to email us to learn more about the effectiveness of car wrapping in helping to grow your business.

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Signage Solutions for Property Managers

As a property manager, you recognize the importance of clear and concise signage that will help you deliver your message to your tenants, prospects, visitors and employees. Making sure that your signage is impactful is essential because it shows that you care about your clients and target market.

With the different solutions available, you have many options to choose from such as exterior and interior directory signage, leasing office signs, window lettering and lobby signage for your sales office, monument signs, banners, parking signs, property map signs, welcoming signs, ADA signs, policy and rules signs, warning signs, entrance gate signage, and more…

At Focal Point Signs & Imaging, we understand the need for a quick response time and guaranteed installation times that property management companies require. We also understand how essential it is to have consistent branding throughout your property. We do everything you need your sign company to do including designing, custom fabrication, building and installing Post & Panel signs, window lettering and graphics, light boxes, monument signs, interior and exterior directional signage, and in a timely and friendly manner. If you are not clear on what to do, we can help you decide as we meet your expectations in terms of quality, time and budget.

Are you ready to discuss your property signage needs? Give us a call at 714-204-0180 or click here to email us.

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Signage Products For Your Company

You are ready to launch your business. You work on your business plan. You put together your financials. You secure your physical location… And now you are ready to let the world know about your business. The following is a list of products to consider:

  • Custom lobby signs
  • Wall papers
  • Wall murals
  • Window lettering
  • Decals, vinyl graphics and lettering
  • Interior business signs
  • Exterior business signs
  • ADA signs
  • Architectural signs
  • Monument signs
  • Banners
  • Screen printing

It is essential that you also align yourself with the right sign and imaging company that can:

  • Meet your needs promptly
  • Take your budget into consideration
  • Provide a professional, courteous, helpful, knowledgeable and creative team
  • Offer excellent customer service
  • Extend competitive pricing
  • Is very detailed on its follow up process
  • Showcase excellent reviews, customer satisfaction and 100% reliability
  • Exhibit willingness to accommodate your timeline
  • Impress you with quality

Are you ready to showcase your business? Give us a call at 714-204-0180 or click here to email us.

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7 Ways to Stay Top of Mind

The past few years have exhibited a major focus on content marketing in an effort to engage audiences and attract customers. With the powerful influence of social media in the marketing game, customers’ expectations have developed to expect more than just promotional and advertising messages. They want businesses not only to share their story but also to create appealing, entertaining, fun and engaging content. The end result is a great focus on building relationships with your marketplace and creating a two-way conversation that will keep your business top of mind.

That being said, it is necessary to keep in mind that putting all your eggs in the social media and content creation basket is not the way to go. Your customers are still out there on the streets and you can position yourself in their minds by making sure that your brand is out there as well.

The following are some of the ways to stay top of mind in a much cluttered market:

  1. Business and commercial signage
  2. Indoor signage
  3. Vehicle and truck wrapping
  4. Lobby wall murals
  5. Business banners and posters
  6. Custom wall paper
  7. Trade show booth

… And more!

Are you ready to build a strong presence in the marketplace? Give us a call at 714-204-0180 or click here to email us.

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Your Homeowners Association (HOA) Signs

Board members and management companies of homeowners associations understand and appreciate the need to keep up with all the occasional changes with code signs. With the primary goal to keep homeowners protected and their properties secured, HOAs put a large focus on signs including but not limited to:

  • Monument signs
  • Parking signs
  • Property map signs
  • Welcoming signs
  • Pool signs
  • Spa signs
  • BBQ rules signs
  • Custom interior ADA bathroom signs
  • Pet policies
  • No solicitation signs
  • Warnings against trespassing and loitering signs
  • Entrance gate signs
  • Leasing office signs
  • And all property management required signage

As for the quality of signage, the following are some elements to consider:

  • High gauge quality aluminum
  • Matthews Automotive paint that will result in attractive and long lasting signs
  • American made 3M and Avery vinyls
  • Standard and designer messages
  • Included warranties

At Focal Point Signs and Imaging, we use only the highest quality materials to fabricate your signs so they’ll last for years to come. We are an avid supporter of the Orange County Chapter of Community Associations, Inc. and we are here to help you with your HOA sign needs. Give us a call today at 714-204-0180 or click here to email us.

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The Level of Your Brand Consistency

As a business, your ultimate goal is to always expand your reach as you stay top of mind among your current client base. The consistency of your brand across the board plays a major role in the success of your efforts. You may want to consider honing in your efforts on:

  • Your Colors – As the use of colors is integrated in any and all marketing initiatives and beyond, it is essential to keep in mind how your colors play a major role in leaving a lasting impression on your audience. Remember that every color has a different meaning and level of influence.
  • Your Logo – The consistency of your logo design, including placement and sizing, provides an opportunity to leave a lasting impression on your customers. From letterheads to postcards, emails to brochures, wall murals to signage, vehicle wraps and websites… every single element is your chance to be remembered.
  • Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.

Working on your brand not only supports your recognition in the marketplace but it also helps build a good reputation and establish standards which your business should always strive to maintain. If built on strong grounds, your brand could become a very crucial asset for your organization.

Are you ready to build a strong brand presence? Give us a call at 714-204-0180 or click here to email us.

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The Power of Your Lobby Walls

Many studies and research have proven that our workplace environment does certainly impact how well our employees are able to work; but it also influences our customers and their impression of the business. While all business owners make sure that their office space is meeting the health and safety environment as defined by the U.S. Department of Labor, it is important to also consider comfort and design in order to gear the efforts towards higher levels of productivity. That being said, it is essential to keep in mind that your lobby area, including colors, design and light, is one of the first interactions you have with consumers. Your walls provide a great space to be creative and give life to your environment.

In today’s day and age, the advances in digital image printing technologies provide you with the tools and ability to creatively develop your lobby space as you get to implement a vivid imagination through the addition of wall murals.

Why do we recommend wall murals to our clients?

Wall murals are definitely a smart and fun way to spice up a cold and bare wall environment. They are a highly cost effective advertising solution for your business allowing you to transform your space, any space, into an impactful marketing platform as you promote brand awareness and define your identity. With wall murals you can:

 

  •  Be in control deciding on the style, design and colors
  •  Easily create your own design
  •  Customize the colors of your choice
  •  Implement your own photography

Are you ready to leverage your lobby space with an exquisite wall mural design? Give us a call at 714-204-0180 or click here to email us.

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How to Stand out on a Busy Street

Do you own a brick and mortar store or a commercial building? Do you manage a community association or a property? Having a physical presence in a busy marketplace comes along with the challenge of attracting customers but most importantly being able to get noticed among the chaos. Having noticeable exterior signage plays a major role in making your presence noticeable by your target audience.

The place to start would be to decide on the kind of the sign you should get. You should ask yourself whether or not it is crucial for your sign to be lit up at night, for example. Even if you are not open for business at night, a lit sign is your opportunity to promote your business and establish your brand in the mind of your consumers. That being said, it is essential to keep in mind that an electrical sign is more expensive than a non-lit dimensional letter sign.

Another option you may want to consider is having the letters of your exterior sign fabricated out of aluminum with acrylic facing then installed on a “raceway”. These are called channel letters where each letter has internal LED lights to illuminate them. LED lighting is the best choice because LED uses less electricity than traditional bulb lit signs and LED lights last a very, very long time. This means you don’t have to worry about maintaining your sign as regularly.

Click here to learn more about electrical or LED-lit signs or give us a call at 714-204-0180 or click here to email us.

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The Key to Custom Business Branding

As you are building up your presence, offline and online, all your efforts should be geared towards establishing a memorable brand in the marketplace.  It is crucial to understand that your brand is the image/idea/message of your specific offerings, be it products or services, which you want your customers to connect with. Your brand needs to be recognizable and differentiated from others that compete in a similar marketplace.

Working on your brand does not only build your brand recognition but also it helps create a good reputation in addition to establishing standards which your business should always strive to maintain. If built on strong grounds, your brand could become a very crucial asset for your organization as it helps you develop expectations about your offerings in addition to assisting in keeping you on track to maintain such expectations and even exceed them as you focus on customer service and bringing your products and services to the market.

Your brand goes beyond the logo and its colors to include:

  • Business and commercial signage
  • Vehicle and truck wrapping
  • Lobby wall murals
  • Business banners and posters
  • Custom wall paper
  • Trade show booth
  • Website
  • Social media platforms
  • Email marketing
  • White papers
  • And more

Are you ready to build a strong brand presence? Give us a call at 714-204-0180 or click here to email us.

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Have a Memorable Presence at Your Next Trade Show

We have discussed through multiple blogs the importance of trade shows and how the effectiveness of your booth design can help you establish your goal. Trade shows have proved to be one of the most successful venues to help support the growth of your business by giving exposure to a global marketplace. Participating in a trade show does not only give you the opportunity to stay up–to-date with the latest in your industry, but it also allows you to network and  build new relationships and stay connected with supply chain partners, manufacturers, prospects, sales reps and all those who can open doors to expand your business. If you are considering specific trade shows, think about your brand and how you are being presented. Your signage at a trade show, colors, graphics and text play a major role in the impression you leave and in how you attract attention. Click here to learn more about how you can stand out at a trade show.

Preparing for a trade show could be an overwhelming task. Here are some steps to consider to make your job a bit easier:

  • Learn the details about the trade show from management
  • Plan to feature your products/services as the center of attention
  • Keep your booth design simple, do not forget about the lighting effect and stay focused on your branding. Click here to learn more about how to effectively set up a booth for your trade show.

Are you ready to exhibit at a trade show? Do you need help with your booth design? Give us a call at 714-204-0180 or click here to email us.