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Steps to a Successful Design Process

Logos, signs, wall murals, vehicle wraps, and the list keeps going… all are pieces that require a successful and diligent design process in order to stand out while reflecting your brand and message. Many think that once the idea is put together, the design piece is almost completed. Not necessarily so!

Design is a process that offers solutions to specific problems. You want to strive for the best solution and focus your efforts on hiring a company that can meet your needs, and solve your problem, while creating designs that will leave a lasting impression on your target market.

Design is subjective and does not always come easy. There is no exact “how-to” manual for the process. Each designer develops his/her own process as he/she builds on experience. Your goal should be to identify a company that has a vast portfolio of designs and that could offer insights on the following:

  • Design approach for online versus offline pieces
  • Budget restrictions
  • Color versus black and white
  • Recommendation on size

These are considerations that will clarify your expectations while giving graphic designers a clear understanding on parameters within which they can work as they develop the design piece.

The design piece has to help your audience take notice of your message while supporting the sale of your product or service.  You also want to make sure that the company you are hiring will:

  • Be familiar with your industry
  • Be clear on who your target audience is
  • Understand what you are trying to accomplish through the design piece (sell, promote, announce…)
  • Provide you with many samples
  • Offer design adjustments
  • Be flexible if your needs change
  • Deliver in a timely manner to meet your deadline

Like many fields and industries, the design process requires a specific set of skills and knowledge but the most important place to start is by being clear on what you, as a business owner, are trying to accomplish through the design piece that you need:

  • Are you selling a building?
  • Are you announcing availability at a new property?
  • Are you revamping your office decor?
  • Are you running a promotion?
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Posters professionally printed and mounted for Orange County area businesses by Focal Point Signs in Costa Mesa

Custom Business Poster Sign

The poster sized sign is very popular for companies today.  Posters are easily mounted on any light weight substrate making them easy to port around to training events, seminars, and client meetings.  When most people think of mounted posters they think of something printed on Poster Paper and spray mounted on Foam Core (which we do), but there are draw backs to this approach.  Namely that foam core is easily dented – you’ve seen it – the corners crunched and looking like neglected relics from the last trade show.  We suggest you ask instead for a laminated vinyl applied to PVC which is still light weight but extremely durable.  That’s what we’ve done for here in Orange County as seen in the video.  Either way, we really enjoy making these handy signs!

We designed this campaign for Because these are mounted on pvc they will last a very long time and allow this wonderful non-profit the opportunity to use the posters over and over for multiple events and fund raisers!