We all know the importance of signage for business. Going beyond promoting your business, your signage (interior or exterior) supports your brand expansion. Your business signage informs consumers (and customers) about your business, service, products, events, announcements and more. But you need to realize that your signage goes beyond leaving an impression on your audience and influencing their purchase decisions; it also establishes strong brand positioning in the mind of your customers.
Although we always encourage others not to judge a book by its cover, we also know how important first impressions are and how crucial it is to make a good one. Think about it: for many of your target audience, your signage is really what influences their first impression as they get introduced to your brand. Regardless of whether you own a business, manage a property/office building, put together events, or have special announcements, your signage will tell your story for you.
In our previous blog titled The Art of Business Signage, we talked about how signs get the job done for you as they advertise your business around the clock. Read more.
In another blog titled Have You Ever Considered Refurbishing your Signs?, we discussed the advantages of giving your current signage a face-lift. Click HERE to learn more. We also talked about how to make your indoor signage effective using high impact graphics along with visual appeal that will reflect your brand and get the attention of your clients and prospects.
If you have not done so already, this is the time to consider new signage or investing in a face-lift of your current signage.