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Is This the Time to Rebrand?

As we approach the holiday season, businesses struggle to get ahead while they attend to current clients’ needs, plan for the holiday season, and put together a strategy for the upcoming New Year. This is a good time to evaluate your branding elements and decide if a facelift is needed with the beginning of a fresh new year.

That being said, be careful and very cautious about re-branding and changing your logo, especially if you have accomplished a strong positioning of your identity in the marketplace and among a powerful customer base.

Regardless of how large or small your business is, your reach and positioning can be at a global level. The Internet and social networks have shrunk our world and made our accessibility easier than ever. Changing your logo with the goal of a fresh start requires a lot of planning and consideration in addition to a smooth seamless transition in order to avoid losing your place in a cluttered environment.

On the other hand, do not forget that this is the perfect time of the year to show appreciation to your staff, partners, vendors and clients. From planning a holiday party to sending out holiday cards and gifts, this is also your chance to put together a personalized touch through a custom design that will allow you to showcase your brand and stay top of mind.