Branding is one of the most important elements that could contribute to the success or failure of your business. Branding goes beyond just your logo to include your colors, fonts, designs, imagery, collateral material, online presence, business signage, wall murals, vehicle wraps, trade show booths, and more… Your branding is how your customers perceive you as it promotes recognition, enhances your key points of differentiation, provides motivation and direction to your staff, generates referrals and sets expectations.
As you build on your recognition, you also create awareness among consumers, vendors and partners. Your brand becomes a leader in the industry as it symbolizes your unique selling proposition and signifies an emotional connection with your customers. With a job well done, brands can help you rapidly establish a strong reputation and high level of credibility in the marketplace.
Your brand, signage, logo, colors, wall murals and collateral material represent you and a promise to your customers. You are the brand. Your brand is you. Your staff is the brand; same with your customer service, marketing material… Think about every element. What does it say about you? How does it relate what you are going to deliver to your customers?
Consistency is key to achieve successful outcomes. You need to think high degrees of consistency when it comes to your visual, verbal and auditory identity in order to deliver a consistent customer experience while helping you to stand out among the clutter.