You have heard it before. If you are in business, it is very important that you plan to use signage as part of your marketing strategy. A creative, well-put together and attractive sign can propel your business making it stand apart from your competition. A sign that includes your business’s logo can reinforce your brand. Signs also draw attention to promotions and provide information about the company.
With the different types of signage, your options are endless. With exterior signage, you have the choice of a ground-mounted or building-mounted sign with different shapes and sizes to attract attention of passing drivers. Strategic placement of your exterior signage can deliver a concise message to passing motorists.
As for your interior signage, it will serve for the purpose of identification and instruction within an office or store environment; as it will also support your visitors and employees. As a silent salesperson, your signage will not only draw attention to your business but it will help provide direction to your customers within your store in addition to possibly lead to impulse purchases.
Are you ready to reconsider your current interior and exterior signage? Do you require guidance on new signage need? Let Focal Points Signs and Imaging help. Give us a call at 714-204-0180 or click here to email us.
With a custom lobby sign, you have the ability to create a great first impression on your potential clients. A well-designed lobby sign can communicate your voice providing impression on how capable your company is. Your lobby sign allows you to advertise your brand and display the name of your business while improving perception of your products and services in order to differentiate you from the competition. It can simply ensure that the first impression you leave on your clients, vendors and prospects is a positive and memorable one.
With lobby signs, you have an unlimited list of options including dimensional letters, glass, wood, acrylic and metal. A lobby sign typically includes corporate logos and/or company name. That being said, you may want to consider looking into some interesting additions such as lighting, unusual backer panels and motion.
In order to design your custom lobby sign, we suggest that you share with us a photo of your lobby with the dimensions of the wall in addition to a logo file, color and material preferences. Such information will provide our team with direction to step into action and provide you with illustrations of what your sign will look like on the actual wall where it will hang. Click HERE or call us at 714-204-0180 to learn more about how we can help you?
Leveraging your physical location for marketing opportunities through signage presence is very essential. Custom outdoor signage products and monument signs can be quite an investment and this is one of the main reasons why you should consider a continuous maintenance plan so they last for a long time.
High temperatures, freezing temperatures, windy conditions, and more… Mother Nature can definitely leave a damaging impact on your exterior signs. Depending on the material used to construct your signs, extreme weather conditions can cause expansion or contraction of your sign, which can result in wear and tear including easy breakage, rotting of wood or cracking of vinyl. Your outdoor signage should be made of durable material that withstands extreme weather. That being said, it is very essential to keep up with the maintenance of your sign. If a muddy rainy storm hits your region leaving dirt on your sign washing the dirt as soon as possible can help.
- Regardless of the extreme weather, scheduling routine maintenance can also help:
- Protectively coating your sign once a year
- Wash your signage products more often
- Attend to any peeling or cracking as soon as you take notice
- Check the brackets that are attaching your signs, if applicable
- While maintaining your signs can help save you money in the long run, a well-maintained sign leaves a last impression on your target audience.
Are you looking for a signage service? Let Focal Points Signs and Imaging help. Give us a call at 714-204-0180 or click here to email us.
Your business and property signage should take priority as your focus your efforts on outlining and budgeting your marketing efforts. With the purpose to increase the public’s awareness and recognition of your presence, good interior, exterior, custom lobby and custom business signs should be approached with innovation and creativity for successful results. For your signage to be effective, they should be:
- Well proportioned
- Carefully balanced
- Tastefully designed
- And perfectly color-coordinated
In order to ensure effectiveness and increase the visibility level of your signage product, you may want to consider avoiding the following six mistakes:
- Blending in surrounding environment
- Not investing the necessary budget
- Overloading it with lots of information
- Having incorrect information
- Not carefully thinking about the height of your sign making it difficult for by-passers and motorist to take notice
- Not staying true to your brand
But the worst mistake you can make is not having a signage product to showcase your business. Signage is simply an excellent way to bring in new business. While the initial expense might not be part of your budget for this year, you need to keep in mind that having a strong presence through effective signage will pay off quickly and bring you new opportunities to increase your sales.
Do you have any questions about how to proceed with your signage needs? Let Focal Points Signs and Imaging help. Give us a call at 714-204-0180 or click here to email us.
If you are gearing up for a trade show, the place where to start would be looking and identifying a reliable company that can deliver high quality trade show displays for your booth at a price you can afford.
We all know how hectic deadlines can be as you are preparing to showcase your business and offerings at a trade show. Therefore, it is important that the trade show company you choose is one that you can trust. You also want to align yourself with a company that offers only premium products that will give justice to your brand. Exceptional customer service and reliable results are key to consider as well when hiring a trade show company. The following are also some critical elements to keep in mind:
- A company with focus on trade show displays
- A company with the latest up-to-date equipment
- A company with the capabilities to manufacture and print in-house
- A company with a streamlined process that will reduce the turnaround times
- A company with a support team that will help you address problems, in case any arise
Your goal should be to work with a trade show company that best suits your needs and that of your business increasing your chances of a successful experience and an outstanding trade show booth.
Are you getting ready for your next trade show? Let Focal Points Signs and Imaging help. Give us a call at 714-204-0180 or click here to email us.
Being a green company comes with a huge load of responsibility towards the environment, your partners, your employees and your clients. That being said, it also means you going the extra mile to make sure that you meet the following tips to be more eco-friendly:
- E-Communication – replace paper communication with emails.
- Energy Star – Use energy star equipment.
- Switch off – Switching off your equipment when not being used.
- Sleep mode – Set your equipment to sleep mode
Click HERE for a more detailed list of eco-friendly solutions to consider.
That being said, when it comes to your marketing collaterals including brochures, signage, billboards, and more, you may want to consider:
- Renewable materials
- Natural fibers
- Toxin-free finishes
- Low-emission products
Furthermore, electric signs might be an option to consider especially the programmable electronic LED message boards or centers. LED uses less electricity than bulb units. You also may want to look at Latex Printing Options which will create odorless prints making it convenient and safe to be used indoors and outdoors as well.
At Focal Point Signs & Imaging, we strive to help green companies succeed at what they do. We are one of the few shops in Orange County to operate the HP Latex large format printer. We also offer banners printed on a biodegradable material as well as participate in the HP materials recycling program.
Got Green? Get Focal Point! Give us a call at 714-204-0180 or click here to email us.
Did you know that wall murals are a fun and smart way to give a strong lift to cold and bare walls of your office or property? Well-designed and thought-off wall murals can help you:
- Be in control deciding on the style, design and colors
- Easily create your own design
- Customize the colors of your choice
- Implement your own photography
Since blank walls should never be the way to go, wall murals, you can turn your environment into the space of your dreams by choosing a wall decor that matches your taste or complement the branding of your business or property. Colors can play a major role in the feel that your office or property projects. In one of our previous blogs, we discussed the importance of colors and why they matter. Click HERE to read more.
That being said, it is well-known that in an office environment, smart designs along with a mix of the right colors can result in a boost of creativity while minimizing stress and increasing productivity. With the current advances in digital image printing technologies, you have the ability to develop the creativity of your space through vivid imagination and the addition of wall murals. And as you work on planning the design and installation of your wall murals, click HERE to read more about some questions to think about when using this option to add creativity to your space.
Interested in looking into giving your office and property walls a smart, fun and creative touch? Give us a call at 714-204-0180 or click here to email us.
Regardless if you have a need for a new custom monument sign or you have an existing structure that needs to be updated, you will love the information we have to share about foam core monument signs bring a huge advantage to your custom monument signage need for the following reasons:
- They will not rust, peel or delaminate
- They are top of line and state of the art
- They are resistant to rot, termites and moisture
- They are superior to traditional brick and mortar structures
- They are durable due to the 100% aggregated acrylic stucco finish over our Poly Armor coating
- They are light weight
- They are customizable with panels, LED Message Centers, illuminated cabinets, raised or recessed graphics, hand sculptured stone, and more.
- They come with a five (5) year warranty
At Focal Point Signs Imaging, we strongly appreciate foam core monument signs that come with the amazing advantage of not having a huge slab of concrete. We use an aluminum alloy mounting system with internal painted post sleeves over galvanized steel pipe. This system allows us to dig only four holes (one for each post) and pour cement in each hole instead of laying down a costly slab.
If you’re a contractor, builder, or property manager in need of advice, help and service for your next custom monument signage project, give us a call today at 714-204-0180 or click here to email us
Outdoor signage can be very effective for your business. It gives you exposure 24 hours a day, seven days a week with a primary focus on your brand. While there are many outdoor advertising tools, such as billboards, posters, airport ads, bus signs, mall posters transit shelters, stadium signs and more, custom monument signs are the least cluttered; they are not surrounded by clutter, programming information, editorial nor photographs.
If you are on a busy street, in a shopping strip, or in a building, custom monument signage will give you exposure to by passers who are bored, looking for something to look at and read. Your custom monument sign will grab a large audience as it attracts people’s attention while they walk or drive.
At Focal Point Signs Imaging, our focus it to help you design your custom monument sign, set it up to meet the sign code compliance and install your new custom signage. Today more than ever there are a multitude of materials used in sign making. We’ve ushered in the new age of versatile, durable, synthetic construction materials that stand up to weathering at significant savings to traditional monument signage.
If you’re a contractor, builder, or property manager in need of advice, help and service for your next custom monument signage project, give us a call today at 714-204-0180 or click here to email us.
As discussed in our previous blog titled Six Important Aspects of Successful Vehicle Wrapping – Part 1, design, material and production play a major role in the effectiveness of your vehicle wrap. For the purpose of this blog, we will discuss the following:
Preparation – The preparation process is considered to be the most consuming part of the vehicle wrapping process. Some of the steps to follow include: washing your car the day before and wiping it with a special solution that gets rid of all the wax residues.
Installation – Learning the process of vehicle wrapping installation takes hours and hours of practicing in order to become experienced at it. And although you might end up with the most perfectly installed wrap, you might find that the excess material is not trimmed or tucked properly which will affect the final outcome of your design, look and feel.
Post Installation – Once the installation is completed, using a heat gun, your installer must ensure that every inch of your vehicle wrap reaches a certain degree of heat as set by the manufacturer. Doing so will eliminate the risk of the vinyl shrinking or pulling back.
Our team is here to help you turn your vehicle or entire fleet into mobile billboards, “making your business the center of attention.” Regardless, if you are considering a full or partial vehicle wrap, give us a call today at 714-204-0180 or click here to email us to learn more about the effectiveness of car wrapping in helping to grow your business.