Tag Archives | outdoor signs

How to Maintain Brand Consistency?

Your marketing efforts could include multiple and diverse initiatives that usually help expand your reach and stay top of mind. In order to ensure consistency, you should consider creating a set of guidelines that connect together the look and feel of all of your marketing materials. Also known as your brand standards, such guidelines will […]

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Trade Show Booth Design – The Lighting Effect

The setting, design and effect of your booth constitute the first impression that you will leave on the attendees of a trade show.  All of these elements can be turned into more effective resources if your lighting in your booth is set in a way to catch attention and entice people to learn more about […]

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Effective Design for Trade Show Booth

Getting ready for a trade show could be an exhausting task that requires a lot of planning in addition to the actual set up of your space or display booth. Here are a few tips to help make your job easier: –          Reach out to the management of the event and learn all the details […]

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The Right Font for Your Business Signs

Making the wrong choice might simply hinder such a process. Keep your audience in mind and think carefully about them when you start your design process.  Can you get their attention to read a lot of text?  Where will your sign be located? Is it going to be at a busy street where drivers are […]

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Why Does Color Matter?

Every design element involves shapes and shadows but most importantly it also includes color. The human eye can see a combination of seven million colors. While some colors have a soothing and lasting effect on the viewer, others can irritate the human vision. Using color in an appropriate manner can maximize the effectiveness of your […]

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How to Stand out at a Trade Show

Regardless of the size of your business, you have the option to consider multiple marketing approaches in order to spread the word about your services and/or products. It is true that your goal should be to stay top of mind, but you need to think about how you can do so while making sure that […]

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